Sioux and Assiniboine,
Sam McCracken, is a member of the Sioux and Assiniboine tribes in northeastern Montana on the Ft. Peck Indian Reservation and the General Manager of Nike N7. He also serves as the Vice Chair of the board for the Center for Native American Youth.
McCracken started with Nike in 1997. He became the Manager of Nike’s Native American Business in 2000 and led the development of the Nike Air Native N7 shoe, the retail collection and the fund which provides access to sport for Native American and Indigenous youth in North America. Since 2009, the fund has awarded more than $8 million in grants to Tribal communities, reaching more than 500,000 youth.
McCracken received Nike’s Bowerman Award in 2004, named after Nike co-founder and track and field coach Bill Bowerman. He was honored by the Freedom Foundation at Valley Forge with the George Washington Honor Medal in 2004. In 2007, he was coined a "corporate change maker" and named among the 20 most innovative global “Intrapreneurs” by sustainability.com.
He worked with Nike to sign a Memorandum of Understanding with Indian Health Service in 2003 and 2009, and with the Bureau of Indian Education in 2010 bringing access to sport for Native American communities.
He was appointed by President Barack Obama to the U.S. Department of Education’s National Advisory Council on Indian Education in 2010 and received the President’s "Leadership Award" from the National Indian Gaming Association in 2010.
More recently, McCracken and N7 received the National Center for American Indian Enterprise Development’s 2019 Corporate Business of the Year award and in 2020, McCracken was inducted into the Montana Indian Athletic Hall of Fame. In 2022, McCracken was honored by the World Economic Forum as the Schwab Foundation’s Social Intrapreneur of the Year.