Melvin 'Smiley' Sierra is an enrolled member of the Oglala Lakota. Growing up in the heart of the Pine Ridge Reservation, Sierra inherited a rich legacy from his parents: his father, Bennett 'Tuffy' Sierra Sr., a rodeo champion and renowned cowboy, who instilled in Melvin the champion attitude and effort necessary to succeed. This dedication was further shaped by his mother, Elizabeth Big Crow-Little, and stepfather, Ernie Little, whose ranch taught him the importance of hard work and responsibility.

Sierra took this invaluable upbringing and translated it into a legendary rodeo career, earning his place as a Professional Bull Rider and Lifetime Card member of both the PRCA and the Bull Riding Hall Of Fame. His ascent began with champion titles in high school and college, including the 1985 South Dakota High School Regional Champion and the 1986 Great Plains Indian Rodeo Association Finals Champion.

His dominance continued at the collegiate level, where he was a 2x Great Plains Intercollegiate Region Champion and a three-time College National Finals Rodeo Association Qualifier, and the 1990 National Intercollegiate Rodeo Association Bull Riding Season Leader unfortunately an injury sidelined Melvin before the NIRA National Finals which saw him fall to #3 in the National Standings at seasons end.

Professionally, Sierra was a consistent force beginning with the 1988 NRCA Finals Champion, 1989 Reserve National Champion Bull Rider CNFR. He also captured the prestigious 1992 Professional Rodeo Cowboys Association Badlands Circuit Champion where Melvin qualified for the 1993 Dodge National Circuit Final Rodeo in Pocatello Idaho.

His list of achievements includes the prestigious 1996 Indian National Finals Rodeo World Champion. He also consistently qualified for top events, including seven-time Badlands CFR qualifier and seven-time INFR Qualifier and a trip to the 1992 Bullnanza held in Guthrie Oklahoma showcasing his status among the Top 30 PRCA Bull Riders. Finishing with a 2001 Mashantucket Pequot Tribal Nation Schemitzun Reserve World Champion Bull Rider and qualifying for the 2004 INFR, Soboba California.

His competitive drive placed him among the elite of the sport for over two decades.
Equally impressive is his commitment to education. A 1991 South Dakota State University graduate, Sierra also earned his M.Ed. in Administration in 2004. He has served 12 years teaching and 20 years in school administration, holding roles as a school principal and coach for various sports. A respected figure, he shares his expertise as a Bull Riding Instructor at multiple schools and camps and as a certified Rodeo Judge for youth, open, Indian Rodeos, and even the Professional Bull Riders-PBR Rapid City event.

He continues to dedicate his time and knowledge to mentoring young athletes and students.
Melvin 'Smiley' Sierra embodies the champion spirit instilled by his father and the ethic of hard work learned on his mother and stepfather’s ranch.

Photos: Bennett 'Tuffy' Sierra and Dan Hubbell